Volvo wants to give new SUV shoppers what they want. Is it working?
Like the vehicles it makes, Volvo’s business decisions are a bit esoteric. At a time when many are backtracking from electric vehicles, the Swedish brand is forging ahead , as indicated by the debut of an all-new electric SUV this year. But the brand knows combustion-powered vehicles are still important, so it’s working to keep those aging models fresh. Although Volvo’s 2027 lineup contains some appealing options, it also shows the confusion in today’s auto industry as automakers figure out what might power the future.